Time Needed: 30-45 minutes
Social Studies Pedagogy: Creating Campaign Ad
Arts Integration*: Creating original art to express ideas about people (campaign ad)
Best Arts Practices: Engagement and active learning, creative inquiry, process and product.
Standards:
Social Studies: 2.C&G.2.1 Exemplify characteristics of good citizenship through historical figures and everyday citizens.
Art: 2.V.1.2 Create original art that expresses ideas about people, neighborhoods, or communities.
Civic Goals: Developing an understanding of civic dispositions, working with multiple perspectives, advocating
Essential Question: How can you use a picture/ad to portray a message?
Lesson Development:
Students will create an ad campaign for their candidate. Students will deliberate within groups to decide what will go on their ad.
Specific Questions:
Assessment:
Students will be assessed on their ability to create a campaign ad that highlights the best qualities of their candidate. The ad should express who the person is as a candidate - why they are the best fit for the job of president.
Social Studies Pedagogy: Creating Campaign Ad
Arts Integration*: Creating original art to express ideas about people (campaign ad)
Best Arts Practices: Engagement and active learning, creative inquiry, process and product.
Standards:
Social Studies: 2.C&G.2.1 Exemplify characteristics of good citizenship through historical figures and everyday citizens.
Art: 2.V.1.2 Create original art that expresses ideas about people, neighborhoods, or communities.
Civic Goals: Developing an understanding of civic dispositions, working with multiple perspectives, advocating
Essential Question: How can you use a picture/ad to portray a message?
Lesson Development:
Students will create an ad campaign for their candidate. Students will deliberate within groups to decide what will go on their ad.
- Tell students that they are going to create campaign ads to promote their candidate to the class.
- Explain that a campaign ad is one picture with limited words that shows who the candidate is and what their best qualities are.
- Explain that sometimes campaign ads take different forms, such as commercials or songs. Show students the “Yes We Can” music video from President Obama’s 2008 campaign.(More information under "Cultural Relevance" tab. https://www.youtube.com/watch?v=1z2fPi2VtQI
- Share other examples of appropriate campaign ads from previous and current presidential elections: http://uspolitics.about.com/od/CampaignsElections/tp/10-Great-Presidential-Campaign-Songs.htm
- Explain that a campaign ad is one picture with limited words that shows who the candidate is and what their best qualities are.
- Once students have an idea of what campaign ads are, their purpose, and what they might looks like, send students off to create their own.
- Requirements of the ads: Name of candidate, limited to one poster, can use any markers crayons or colored pencils. Group members should listen to each other, and should plan it out (rough draft) before they get their poster.
- Remind students to think about how to get the ad to catch the eyes of the voters.
Specific Questions:
- What do you want your ad to portray about your candidate?
- How will you portray that?
- What message is the singer portraying in the music video?
Assessment:
Students will be assessed on their ability to create a campaign ad that highlights the best qualities of their candidate. The ad should express who the person is as a candidate - why they are the best fit for the job of president.